Maybe there’s something behind all those emotional pints of Haagan Daz. The California Milk Processor Board has released a Spanish-language ad exhorting dairy’s ability to relieve some symptoms of PMS. Sad Princess, which was animated at Psyop, is a part of the CMPB’s Toma Leche (Drink Milk) campaign and it is their first all-animation commercial, with a second about milk’s hair-strengthening abilities soon to follow. They are also holding a contest for Californians to submit a video, or a 15-drawing storyboard, that demonstrates how milk can help combat premenstrual syndrome, for a chance to win cash prizes. Submissions are due before May 29th, so remember that time of the month.

In an effort to promote their “We do a lot more than shipping” message, The UPS Store teamed up with ad agency Donner and Psyop to create a series of 3 animated TV spots. Using a production design based around a cardboard theme, Psyop brings an iconic style to the biggest franchise in shipping stores. Here’s the first spot, titled Gladiator.

Yesterday, we posted Coca-Cola’s latest ad, Happiness Factory 3, which was animated at Psyop. Today I spotted a 2:30 minute making-of video, which features interviews with producer Darryl Hagans and art director Barney Hobson, who both work at Wieden and Kennedy, Amsterdam.

I don’t know about you, but I can’t seem to shake off the weekend. I’ve got that “stuck-in-the mud” feeling. Naptime beckons. But, as if called upon from the heavens, Happiness Factory 3 descended from the sky to reawaken my sleepy soul. The :45 second ad was directed by Todd Mueller and Kylie Matulick at Psyop, Los Angeles. The agency on the job was W+K Amsterdam.

Spotted at adrants.com.

Coke has pre-released their plans for the upcoming Super Bowl in Tampa Bay, which takes place on February 1st. Wieden + Kennedy, the Portland-based agency, is behind their new Open Happiness push, and below you can see three of their animated spots that will air that day, including the latest Happiness Factory spot….

Happiness Factory III
dir. Todd Mueller & Kylie Matulick at Psyop

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According to the UK newspaper the Telegraph, an animated Orangina advert is “too sexy” for TV and is drawing viewer complaints. Decide for yourselves – is it too sexy?

The agency behind the spot is FFL Paris and directors Todd Mueller and Kylie Matulick from Psyop oversaw the creative at The Mill.

Psyop directors Todd Mueller and Kylie Matulick, who directed Coke’s Happiness Factory, recently created this spot for Stolichnaya. Inspired by Soviet propaganda, the ad, titled Airship, pimps Stoli Blakberi. The mixed-media spot was overseen by Adam Kean at Publicis in London.

The animation team included Reeves Blakeslee, Angie Jones, Seong Joon Lee, Grace Lee, Sarah Bockett, Chad Howitt, Ash Wagers and Brendan Smith.

Spotted at adgabber.com.