The New York office of MassMarket provided the visual effects on this new spot for Sprint, which originated out of Goodby, Silverstein & Partners, San Francisco. The ad, titled Speedway, uses the same cars-come-to-life style used in a spot from 2008. Jeffrey Dates, the animation director for MassMarket, was joined by animators Jason Goodman, Boris Ustaev and Will Robertson.
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