After 6 months of writing and rewriting, Hornet Inc’s Gabe Askew directed Goat and Aaron, a CG project that Askew calls “a personal short film dedicated to my bro.” The Hornet Inc team is so pleased with how it turned out, they’re now developing it into a feature-length project. Jeffrey Lee handled the animation. Here’s a :40 second teaser:
Hornet Inc director Peter Sluszka’s latest creation is a stop-motion spot featuring a live-action actor. It’s for the Citroen C3, and Sluska had help from animators Chris Gilligan, Matt Somma and Kevin Coyle.
Check out this beautiful, holiday short called Snow Angels directed by Hornet’sYves Geleyn with Gotham, Inc. The film was animated in After Effects and serves as the holiday greeting for theChobani Greek Yogurt website, and delivers a nice little message, perfect for this time of year. For a full list of credits check out the Hornet, Inc website.
Enjoy and Happy Holidays!
Director Peter Sluszka and his team utilized 1.5 tons of clay to produce this new, stop-motion spot for Land Rover. Claynation is the first project to emerge from Hornet Inc’s new endeavor Workshop, which produces handmade projects. Ben Kress served as the art director and Sluszka animated the project along with Teresa Drilling, Tom Gasek, Richard Zimmerman, Eileen Kohlhepp and Kevin Coyle.
… and here’s a making of video:
Last year we did a couple of posts highlighting British Gas spots directed by Guilherme Marcondes over at Hornet, Inc, in NYC. This year, British Gas calls upon Hornet and Marcondes again for another round of stunning spots, starting with this one called Call Back. Returning to the helm of animating these spots in After effects are Mike Luzzi, and Frank Summers who are joined by Joe Andriola and Mark Pecoraro. Just an FYI, this spot in particular had more characters in it than any spot of the whole campaign so far, the amusement park planet itself had 50 people, and in case you wondering, that’s a helluva lot of work, and almost certainly with the same schedule as the lesser “casted” spots. Anyways, nice job you guys!
By Dan Forgione
In previous months, we’ve featured a pair of Guilherme Marcondes’ gorgeous animated spots for British Gas, which were produced by Hornet Inc and overseen by the agency CHI&Partners. We recently had the chance to run a few questions by him, but before that, here’s the latest spot – SharkGirl:
DAN FORGIONE: You began your career in animation in 2000 at the Brazilian animation studio Lobo, and continued to work there for 5 years. Did you always want to work in animation?
GUILHERME MARCONDES: I didn’t know that I wanted to work with animation until I started doing it. I’ve always liked animation, of course, but it didn’t seem like something I could do. I was afraid to get stuck in a very specialized, non-creative, repetitive job. Around 1999, when I started, the majority of Brazilian animation studios were doing Disney or Warner Bros. style cartoons for national commercials and that didn’t interest me. I wanted to do editorial illustration, maybe create my own illustrated books. I figured that I would have more ownership of my work that way.
DAN: What did you start out doing at Lobo?
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Hornet Inc’s Mixtape Club directed this new CG spot that promotes the relaunch of Woolworths’ website in the UK. The spot, which was led by The Brooklyn Brothers agency, was animated by Royce Wesley. The ad is titled Training Day.
