Dec 22
2011

Elastic Gives Aid To Red Cross PSA


posted by Aaron

The team at Elastic and The Red Cross ponder the concept of ‘stuff’ in this stylish, new holiday-themed PSA. The 60-second piece was directed by Andy Hall.

Filed under: PSA | Tags:
Sep 16
2011

Elastic Delivers Shipment of Poland Springs Water


posted by Aaron

Director Andy Hall at Elastic led the animation charge into this new series of CG spots for Poland Springs waters. This one is titled Shipment, in which we see “a ragtag team of forest creatures aims to get people hooked on a good habit.”


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Filed under: CGI, Commercial | Tags:
Feb 5
2010

Elastic Animates Honda Crosstour Super Bowl Commercial


posted by Aaron

Elastic has delivered yet another CG spot for the Honda Accord Crosstour campaign, featuring more of that stylish polygonal design and animation. This one, titled Squirrel, will air in the 4th quarter of this weekend’s Super Bowl. The agency behind the effort was RPA.

Filed under: CGI, Commercial | Tags: , ,
Jan 13
2010

Elastic Helps the Crosstour Gear Up For Snow


posted by Aaron

New Honda Accord Crosstour ads keep popping up all over that TV gadget in my living room. Crazy contraption! Just like the one we featured back in November of ’09, this one was produced by Elastic, with help from a52. RPA was the ad agency on this new spot titled Snow Trip.

Filed under: CGI, Commercial | Tags: ,
Nov 20
2009

Elastic and a52 Aboard Honda Accord Spot


posted by Aaron

Santa Monica-based Elastic brought this jazzy spot for Honda to life, helping promote their new Accord Crosstour. Neighboring studio a52 was aboard the project, titled Instruments, adding VFX and Max Ulichney served as the CG lead. The agency RPA led the charge.

Filed under: Animation, CGI, Commercial | Tags: ,
Jul 10
2009

Elastic Ignites Fight For Fuel TV


posted by Aaron

Elastic, the design studio based in Santa Monica, created this new ident for Fuel TV. Fight or Flight pits BMX versus Skate in an epic battle of the skies.

Filed under: Animation, Ident | Tags: ,
May 1
2009

Newport Beach Film Festival Titles


posted by Aaron

Newport Beach Film Festival just wrapped up the 2009 event out in Orange County, California. The opening title sequence this year’s festival, which marries many of the popular major studio title sequences, was directed by Andy Hall from Elastic and animated at a52 by 3D artists Adam Newman, Paulo de Almada and Christopher Janney. The agency on the project was RPA. The sequence is titled Tenth of a Century, as it’s the 10th year of the festival.

Filed under: Animation, CGI, Ident | Tags: ,
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