What do scarecrows, football and electricity have to do with eachother? Nothing! But that shouldn’t stop you from watching this new animated ad from General Electric, who plunked down $3 million to see it screened during Super Bowl 43 this Sunday. The ad, titled Scarecrow, was conceived by BBDO, and executed at Framestore by Traktor. The song is If I Only Had a Brain from the the 1939 classic The Wizard of Oz.

For the candy Mars Planets, the candy company turned to art director Jeremy Tribe at AMV BBDO, who led the creative direction on this animated ad titled Siren Bots. The spot was animated by Pierre & Bertrand at the UK-based production company Not To Scale.

For Nike, BBDO Argentina oversaw the production of this stop-motion spot titled Sticky Note. The animation was produced by Gazz, where director Antonio Balseiro and animators Carlos Balseiro, Ale de Lamas and Pleii y Monroe brought it to life.