Apr 12
2012

Central Planning Laces Up Nike Air Campaign


posted by Aaron

The team at Central Planning recently produced a new campaign for Nike and Foot Locker starring athletes like Charles Barkley, Kevin Durant and Bo Jackson. Manny Bernardez directed, working off illustrations from 123Klan and Peet Kegler. Full credits below:


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Filed under: Commercial | Tags:
Nov 29
2010

New Animated Spot for Nike LeBron 8


posted by Aaron

Preceding the latest Cavalcade of Comedy short last week was a creepy, new animated spot promoting the new Nike LeBron 8 shoe. Here’s the commercial.

Get the Flash Player to see the wordTube Media Player.

Filed under: Commercial | Tags: ,
Apr 13
2010

ilovedust Laces Up New Nike Spot


posted by Aaron

Give a look to this recent Nike spot by ilovedust, the UK-based design boutique. The team worked alongside AKQA to produce the piece, which was aimed at the South East Asian market. Here’s their director’s cut:

Filed under: CGI, Commercial | Tags: , , ,
Jan 15
2010

MVPuppets Lace Up For the Nike Zoom Kobe 5


posted by Aaron

To help stoke the burning excitement over Nike’s new Zoom Kobe 5 basketball shoe, the MVPuppets have ignited two more ads featuring LeBron and Kobe. Legacy Effects handled the puppetry.

Cheer

House On Fire

Filed under: Commercial, Puppet | Tags: ,
Dec 23
2009

MVPuppets Get Defensive in Shoe Mystery


posted by Aaron

The NBA season is back in full swing, and so are the MVPuppets. You may have seen the Dunking Reindeer video on Monday – it’s all part of the NikeBasketball.com ad campaign featuring puppet versions of Kobe Bryant and LeBron James. The puppet work is handled by Legacy Effects. This is part 1 of the Mystery of the Missing VII, which promotes LeBron’s Air Max Lebron VII shoe:

… and here’s Part 2:

Dec 21
2009

LeBron and Kobe Are Dunking On Reindeer For Nike


posted by Aaron

Kobe and LeBron have already dunked on every damn player in the NBA, so now it’s time to go after new targets. The MVPuppets are Dunking On Reindeer in this new music video that was produced by Legacy Effects for NikeBasketball.com.

Sep 30
2009

Lowe Gets High Score For Nike Spot


posted by Aaron

Director Dan Lowe at ChezEddy manned the controls on this new 8-bit inspired spot for Nike. It features Manchester United’s Patrice Evra and the designs of Yassine. Animation was handled by The Dark Room.

Filed under: 2D, Animation, Commercial | Tags: , ,
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