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	<title>Lineboil &#187; Commentary</title>
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	<description>A daily bowl of hot animation</description>
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		<title>Thoughts On the 2010 CalArts Producer&#8217;s Show</title>
		<link>http://lineboil.com/2010/06/thoughts-on-the-2010-calarts-producers-show/</link>
		<comments>http://lineboil.com/2010/06/thoughts-on-the-2010-calarts-producers-show/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:28:07 +0000</pubDate>
		<dc:creator>Brendan</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[CalArts]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=7038</guid>
		<description><![CDATA[by Brendan Burch
After dialing up Martha Baxton to get a ticket, I was asked if I would be attending last month’s CalArts Producer’s Show as “an alumnus” or as “a studio representative.”  Either would’ve been the truth, as I’m a proud graduate of the Character Animation School, but for the last 7 years I’ve [...]]]></description>
			<content:encoded><![CDATA[<h3>by Brendan Burch</h3>
<p>After dialing up Martha Baxton to get a ticket, I was asked if I would be attending last month’s <a href="http://calarts.edu/" target="blank">CalArts</a> Producer’s Show as “an alumnus” or as “a studio representative.”  <img src="http://www.lineboil.com/images/calarts-logo.jpg" alt="CalArts" class=right />Either would’ve been the truth, as I’m a proud graduate of the Character Animation School, but for the last 7 years I’ve been heading up <a href="http://sixpointharness.com/" target="blank">Six Point Harness Studios</a> in Hollywood.  After considering my options, I decided to attend as a “studio rep” that night, and in hindsight, I’m glad I did. I doubt that was a proud night for any CalArts alumni.</p>
<p>I’ve got some new projects coming up, so I was attending primarily to find artists.  After a long day of work, I was tired (as I&#8217;m sure many of the DreamWorks, Disney and Fox representatives were as well), and I wasn’t thrilled to see that the event had started late.  Once things got underway, there were programming issues with nearly everyone on stage; notes were lost, the presenting order wasn&#8217;t followed, the department director was chewing gum, and a stream of CalArts-themed inside jokes were presented to an audience comprised of animation professionals.  Not a great start.<br />
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After the show (which included some excellent animation, I might add), I went outside to search for some prospective hires.  Struggling, I asked a student for some help in finding one of his classmates.  He proceeded to scream out the student’s name and then gave me a disrespectful and vague description of his classmate.  Could be one bad egg spoiling the bunch, but it was yet another knock on the whole evening. </p>
<p>Don’t get me wrong.  I’m not a CalArts hater. My intention here is to offer “tough love.”  I have very fond memories of the school and what I learned there has served as the cornerstone of my career.  But my hope is that the faculty will step up and take future screenings and outward-facing events more seriously; respecting the time attendees have carved out to visit with their students.  My other wish is that the students, who have earned a reputation for not being able to “play well with others,” might show a little more humility as they embark on their career path.</p>
<p>More over – remember that the event isn’t titled “The Student’s Show” – it’s “The Producer’s Show,” and you’re welcoming prospective employers into your lives, with the intention of building lasting relationships.  </p>
<p>So, next year, when the faculty is asking attendees if they’re coming as “alumni” or “studio reps,” I suggest they also ask the students if they’re attending as “amateurs” or “professionals.”</p>
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		<title>Droga5 Adds Brock Lee Into the Recipe For Blur</title>
		<link>http://lineboil.com/2010/06/droga5-adds-brock-lee-into-the-recipe-for-blur/</link>
		<comments>http://lineboil.com/2010/06/droga5-adds-brock-lee-into-the-recipe-for-blur/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:47:08 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[CGI]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Droga5]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=7026</guid>
		<description><![CDATA[Meet Brock Lee (brocc-oli?  get it?), a video game drive who isn&#8217;t satisfied with his lot in life.  He stars in this new spot for Activision&#8217;s Blur driving game. The effort was led by Droga5 and directed by Darren Walsh.


    
        
  [...]]]></description>
			<content:encoded><![CDATA[<p>Meet Brock Lee (brocc-oli?  get it?), a video game drive who isn&#8217;t satisfied with his lot in life.  He stars in this new spot for Activision&#8217;s <a href="http://www.blurgame.com/" target="blank"><em>Blur</em></a> driving game. The effort was led by <a href="http://www.droga5.com/" target="blank">Droga5</a> and directed by Darren Walsh.</p>
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		<slash:comments>0</slash:comments>
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		<title>In Remembrance of Roy E. Disney</title>
		<link>http://lineboil.com/2009/12/in-remembrance-of-roy-e-disney/</link>
		<comments>http://lineboil.com/2009/12/in-remembrance-of-roy-e-disney/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 23:44:07 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Disney]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=5709</guid>
		<description><![CDATA[In the mid-90s I was working at The Walt Disney Company as an assistant.  I actually held that title 3 different times on the Burbank lot, but the most rewarding experience was working alongside Dan Wolf.  At the time, Dan was the speechwriter for a number of the senior executives at the company, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.lineboil.com/images/ry-dsney.jpg" class=right />In the mid-90s I was working at The Walt Disney Company as an assistant.  I actually held that title 3 different times on the Burbank lot, but the most rewarding experience was working alongside <a href="http://lonewolfwriting.com/">Dan Wolf</a>.  At the time, Dan was the speechwriter for a number of the senior executives at the company, including then-CEO Michael Eisner and Roy E. Disney, who passed away yesterday.  As a go-between and support person, my understanding of Roy was witnessed by way of Dan&#8217;s thorough process; interviewing Roy, exchanging notes and often accompanying him to the speaking event.  On occasion, I worked directly with Roy, and in those rare moments, he lived up to everything I&#8217;d heard about him (see below). Roy was thoughtful, humble and full of immense passion for Disney animation and the medium as a whole. Dan remains a close friend of mine, and he was in touch with Roy in his final days.  He sent me a few comments that we&#8217;d like to share with you:</p>
<blockquote><p>I worked with Roy Disney for 20 years.  Perhaps the most remarkable thing about the man is that everything that’s being written about him is true.  He really was shy and unassuming, but very determined once crossed.  He really did save Disney animation and, in doing so, saved animation as an art form.  He really did have Walt Disney tell him the story of Pinocchio sitting on his bed when he had chicken pox.  And he really did care, passionately, about all things Disney, something he insisted was much more than a “brand,” but a proud name that stood for “family” and “quality.” </p>
<p>Roy’s death truly marks the end of an era&#8230; and the end of the link to an earlier era.  He was the one person who was close to the first golden age of animation and was key to the creation of the second golden age.  His passing is painful for anyone who loves animation, and especially painful for anyone who had the privilege of talking to the one person for whom Uncle Walt was truly Uncle Walt. &#8212; Dan Wolf</p></blockquote>
]]></content:encoded>
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		<title>4 Months in &#8216;09 &#8211; A Feast of Animated Features</title>
		<link>http://lineboil.com/2009/09/4-months-in-09-a-feast-of-animated-features/</link>
		<comments>http://lineboil.com/2009/09/4-months-in-09-a-feast-of-animated-features/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:00:41 +0000</pubDate>
		<dc:creator>Keith</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[9]]></category>
		<category><![CDATA[A Christmas Carol]]></category>
		<category><![CDATA[Alvin and the Chipmunks]]></category>
		<category><![CDATA[Astro Boy]]></category>
		<category><![CDATA[Cloudy]]></category>
		<category><![CDATA[Fantastic Mr. Fox]]></category>
		<category><![CDATA[Planet 51]]></category>
		<category><![CDATA[Princess and the Frog]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=4463</guid>
		<description><![CDATA[By Keith Staskiewicz
The season of animation is upon us. The hotly-anticipated new feature 9, not to be confused with the upcoming musical Nine nor the German negative “Nein!” arrived yesterday in theaters on 9/9/09, making it the most numerologically apt release date since the June 6, 2006 unleashing of the Omen remake. 
And after 9, [...]]]></description>
			<content:encoded><![CDATA[<h2>By Keith Staskiewicz</h2>
<p>The season of animation is upon us. The hotly-anticipated new feature <em>9</em>, not to be confused with the upcoming musical <em>Nine</em> nor the German negative “Nein!” arrived yesterday in theaters on 9/9/09, making it the most numerologically apt release date since the June 6, 2006 unleashing of the Omen remake. </p>
<p>And after <em>9</em>, the deluge.  From now until the end of the year we’ll be seeing an unprecedented avalanche of animation hitting mainstream American cinemas, and one that demonstrates just how many formats can huddle in under the medium’s single umbrella. We’ll see a not-so-classic adaptation of a much-adapted classic, an eagerly awaited return to form, the ambitious realization of a long-gestated original vision, and a live-action auteur’s first foray into animation, among many others, brought to us via CGI, stop-motion, traditional hand-drawn cel, and the latest performance-capture technology. It’s a good time for animation fans.</p>
<h2>9</h2>
<p><strong>Focus Features and Starz Animation<br />
September 9</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0007_9.jpg" class=right />In between putting finishing touches on orcs and trolls for the <em>Lord of the Rings</em> at Peter Jackson’s famed Weta Workshop, <a href="http://www.shaneacker.com/">Shane Acker</a> worked for over four years on a short film that would eventually be nominated for an Academy Award in 2005. Now, another four years later, his meticulously imagined world of ragdoll protagonists, apocalyptic malaise and an entire mechanical ecosystem of things that go bump in the night, is coming to the big screen. <a href="http://www.filminfocus.com/focusfeatures/film/9/">9</a> is produced by Tim Burton, a man who also likes his fairy tales on the darker side, and Timur Bekmambetov of <em>Wanted</em> fame, and features the voices of Elijah Wood, Jennifer Connelly, Christopher Plummer and John C. Reilly. Expanding on the mythology established in the 11-minute short and giving vocal cords to the once silent characters, Acker follows nine sentient dolls as they try to unravel their own existence as well as the terrible fate that has befallen humanity, both of which might be tied together in what Acker has dubbed “a Geppetto/Oppenheimer figure.” </p>
<p>Expect the film to be dark and genuinely scary. I had the opportunity to speak with Acker a number of months ago and he emphasized his desire to lend the film a genuine aura of fear and peril: “What I’m trying to evoke here is fairy tales, the real ones. They were moral tales and there needed to be severe consequences to teach those lessons. (In) some of these animated films nowadays, you don’t feel like there are any stakes. It’s set up so much as a series of gags. You don’t really feel the nature of the threat. But I tried to make that threat present in 9.” The TV ads have warned that 9 is “definitely not your little brother’s animated movie,” which sucks for my little brother, because he, like myself, thinks it looks totally badass.</p>
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<h2>CLOUDY WITH A CHANCE OF MEATBALLS</h2>
<p><strong>Sony Pictures Animation<br />
September 18</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_cloudy.jpg" class=right />The following week, we trade in <em>9</em>’s muted tones and shades of black for J-ELLO greens and spaghetti sauce reds, and instead of the ash of a nuclear winter falling from the sky, we have meatballs. <em><a href="http://www.cloudywithachanceofmeatballs.com/">Cloudy with a Chance of Meatballs</a></em> is another in a series of films stretching a much-loved, but pamphlet-thin, children’s book into a full-fledged feature. SNL stalwart Bill Hader voices a zany but less-than-respected inventor who succeeds in transforming everyday precipitation into food, leading to a sharp decline in world hunger but a marked increase in the number of giant pancake-related deaths. The film also features the voices of James Caan, Anna Faris and Bruce Campbell, as well as music by Devo co-founder Mark Mothersbaugh, who also scored the upcoming <em>Fantastic Mr. Fox</em>.</p>
<p><center><object width="425" height="265"><param name="movie" value="http://www.youtube.com/v/Bpvfp3X0dWU&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Bpvfp3X0dWU&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="265"></embed></object></center></p>
<h2>ASTRO BOY</h2>
<p><strong>Summit and Imagi Animation Studios<br />
October 23</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0006_astro boy.jpg" class=right /><a href="http://www.astroboy-themovie.com/">Astro Boy</a> has come a long way since his black-and-white origins. For instance, now, during dialogue scenes, he can move parts of his body other than his mouth. The pointy-haired Japanese icon is on its way back thanks to <a href="http://www.imagius.com">Imagi Animation Studios</a>, the Hong Kong-based company responsible for another update on a classic, <em>TMNT</em>. The film features voice work from Freddie Highmore, Kristin Bell, Bill Nighy, and Nicholas Cage as Astro Boy’s creator Doctor Tenma. And the best thing is, since it’s animated, we won’t have to see Cage’s hair.</p>
<p><center><object width="425" height="285"><param name="movie" value="http://www.traileraddict.com/emd/13171"></param><param name="allowscriptaccess" value="always"><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.traileraddict.com/emd/13171" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="transparent" width="425" height="285" allowFullScreen="true"></embed></object></center></p>
<h2>A CHRISTMAS CAROL</h2>
<p><strong>Disney and ImageMovers Digital<br />
November 6</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0005_xmas carol.jpg" class=right />Robert Zemeckis has got his hands on a classic work of literature that somehow, amazingly, has never been adapted into a film. It’s called <em><a href="http://disneydvd.disney.go.com/a-christmas-carol.html">A Christmas Carol</a></em>, by Charles Dickens, and apparently it’s just been sitting on the shelf of history gathering dust, waiting for someone to finally put it to celluloid.<br />
Ok, so maybe it’s been done a couple (thousand) times already. But this time it’s with Jim Carrey instead of Alastair Sims, Bill Murray or a bunch of Muppets. It also co-stars Jim Carrey, Jim Carrey, Jim Carrey, and Gary Oldman. Through the magic of Zemeckis’ performance-capture technology, Carrey will be playing not only the timelessly tightfisted Scrooge, but all three ghosts who teach him the true meaning of Christmas (well, except all that Jesus stuff.) Also, in an interesting move, it appears that Oldman will be playing, among other characters, Tiny Tim. That popping sound is the WTF cortex of your brain short-circuiting. But on the positive side, it seems that Zemeckis’ tech has gotten better, and we may no longer have to fear our nighttime visions of sugar plums being invaded by the frightening blank-faced unreality of robo-Tom Hanks from <em>The Polar Express</em>.</p>
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<h2>PLANET 51</h2>
<p><strong>Tristar and Ilion Animation Studios<br />
November 20</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0004_planet 51.jpg" class=right />The idea of human beings playing the role of the alien invaders is well-used: from this year’s <em>Battle for Terra</em>, to the upcoming <em>Avatar</em> (from what I can tell), all the way back to that classic <em>Twilight Zone</em> episode with Agnes Moorehead. And now it’s being played for laughs in the Anglo-Spanish collaboration <a href="http://www.planet51.com/"><em>Planet 51</em></a>. When an astronaut from Earth, played by Dwayne Johnson and not The Rock, thank you very much, lands on the idyllic titular planet he discovers an entire civilization of picket fences and aproned mothers seemingly modeled off of old episodes of <em>Leave it to Beaver</em>. The film also stars Jessica Biel, Justin Long and John Cleese.</p>
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<h2>FANTASTIC MR. FOX</h2>
<p><strong>Fox Animation Studios<br />
November 25</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0003_fantastic mr fox.jpg" class=right />At some point you might have thought to yourself that director Wes Anderson’s painstakingly constructed aesthetic and color-coded characters would fit in nicely into the world of animation, and someone must have told him that too, because he’s adapting his distinctive talents to a new format in <a href="http://www.fantasticmrfoxmovie.com/" target="blank"><em>Fantastic Mr. Fox</em></a>. Coming from one of the few yet-unadapted Roald Dahl books, <em>Fox</em> features the voices of George Clooney and Meryl Streep, as well as those of Anderson veterans Bill Murray, Jason Schwartzman and Owen Wilson. It was originally conceived as a joint venture with Henry Selick, who instead went on to make this year’s stop-motion gold standard <em>Coraline</em>. Judging by the trailer, it appears that Anderson’s humor will remain as dry as a bone, although I’m slightly worried by the fact that the animation looks a bit like a taxidermist’s fever dream. In any case, it’s exciting to see a well-established director stepping outside of his comfort zone to blend his artistic mentality with the unique offerings of animation.</p>
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<h2>THE PRINCESS AND THE FROG</h2>
<p><strong>Walt Disney Animation Studios<br />
December 11</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0002_princess and frog.jpg" class=right />It seems like an eternity since we saw the last 2D Disney movie, but it’s only been five years. Well, longer since the last good 2D Disney movie. I’ve got my fingers crossed for <em><a href="http://disney.go.com/disneypictures/princessandthefrog/">The Princess and the Frog</a></em>, despite the fact that the production has had its fair share of controversy, manufactured and otherwise. Tiana is the newest addition to the Disney Princess stable, and the first African-American one, which is great, albeit somewhat sad that it took nearly 70 years to get to here from the shuck-and-jive crows in <em>Dumbo</em>. Along the way there’s been a flurry of anxiety over ensuring that everything is handled correctly: Tiana’s original name, Maddy, was changed over worries that it was unbecoming to Disney royalty and too close to “Mammy;” there was fear that her position as a maid would be racially demeaning, despite the fact that it was the same occupation held by Snow White, the Whitest of Them All; and there was even worry <a href="http://www.nytimes.com/2009/05/31/fashion/31disney.html" target="blank">by some</a> that the choice of New Orleans as a setting was “insensitive.” But the production survived all this as well as a change in songwriters (Alan Menken was dropped in favor of the slurred N’awlins drawl of Randy Newman) and we’ll finally be able to see it in wide-release on December 11th, and a few weeks earlier if your lucky enough to live in New York or Los Angeles. All I can say is thank you John Lasseter for fashioning some glasses for those myopic Disney execs who ok-ed the closing of the traditional animation division years ago. A fan cannot live on CGI alone.</p>
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<h2>AVATAR</h2>
<p><strong>Fox and Lightstorm Entertainment<br />
December 18</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0001_avatar.jpg" class=right />What can I say about <em>Avatar</em>, James Cameron’s long-awaited, uber-hyped vehicle, that hasn’t already been said? Well, nothing that wouldn’t be completely made up. Everyone who is in the film-making industry seems to think that this is going to be the technological revolution that Cameron touts it to be, and everyone I’ve spoken to outside the industry seems to think it looks a bit like watching your little brother play his new Xbox game. But judgment should be withheld until we can see it in its entirety and in any case it raises an interesting question: should this be considered animation? If more and more film-makers continue down this path (as Spielberg appears to be with his <em>Tintin</em> film) it might become increasingly difficult to distinguish between live-action and animation; heck the definition of “movie” might even need to be rewritten. Guillermo del Toro <a href="http://www.wired.com/entertainment/hollywood/magazine/17-06/mf_deltoro?currentPage=2" target="blank">seems to think</a> that films will be interactive experiences before long, kind of like a grand-scale choose-your-own adventure book. Maybe cinema as we know it will be as outdated as magic boxes and zoetropes in a few decades. But let’s not get ahead of ourselves: maybe we should wait to see whether <em>Avatar’s</em> oversized Smurfs are really all they’re cracked up to be. </p>
<p><center><object width="425" height="265"><param name="movie" value="http://www.youtube.com/v/j6AAt-oV3wE&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/j6AAt-oV3wE&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="265"></embed></object></center></p>
<h2>ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL</h2>
<p><strong>Fox and Rhythm &#038; Hues<br />
December 25</strong></p>
<p>I believe this one is pretty much self-explanatory.</p>
<p><center><object width="425" height="265"><param name="movie" value="http://www.youtube.com/v/5M0kYVP-h9s&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5M0kYVP-h9s&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="265"></embed></object></center></p>
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		<title>Punga Taps Animated Coca-Cola Campaign</title>
		<link>http://lineboil.com/2009/08/punga-taps-animated-coca-cola-campaign/</link>
		<comments>http://lineboil.com/2009/08/punga-taps-animated-coca-cola-campaign/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 16:45:27 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Coke]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=4263</guid>
		<description><![CDATA[This spot for Coca-Cola was directed by Punga&#8217;s Tomi Dieguez, the spot integrates CG animation with live action footage.  The Madrid-based agency Sra. Rushmore oversaw the production of the ad, which is titled Wrestler.

]]></description>
			<content:encoded><![CDATA[<p>This spot for Coca-Cola was directed by <a href="http://www.punga.tv/" target="blank">Punga&#8217;s</a> Tomi Dieguez, the spot integrates CG animation with live action footage.  The Madrid-based agency <a href="http://www.srarushmore.com/" target="blank">Sra. Rushmore</a> oversaw the production of the ad, which is titled <em>Wrestler</em>.</p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/oQImp_ba5wQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/oQImp_ba5wQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center></p>
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		<title>Who Dares To Vote Down Up?</title>
		<link>http://lineboil.com/2009/05/who-dares-to-vote-down-up/</link>
		<comments>http://lineboil.com/2009/05/who-dares-to-vote-down-up/#comments</comments>
		<pubDate>Thu, 28 May 2009 15:42:03 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[Up]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=3159</guid>
		<description><![CDATA[For a while there, Up was basking in perfect &#8220;freshness,&#8221; holding steady at 100% over at RottenTomatoes.com.  But with 2 negative reviews submitted, a little air has leaked from the balloon. You can&#8217;t please all the people all the time, or so the saying goes, but what I&#8217;ve found even more interesting is how [...]]]></description>
			<content:encoded><![CDATA[<p>For a while there, <em><a href="http://disney.go.com/disneypictures/up/">Up</a></em> was basking in perfect &#8220;freshness,&#8221; holding steady at 100% over at <a href="http://www.nypress.com/article-19876-the-way-of-pixarism.html" target="blank">RottenTomatoes.com</a>.  <img src="http://www.lineboil.com/images/pxr-up01.jpg" class=right />But with 2 negative reviews submitted, a little air has leaked from the balloon. You can&#8217;t please all the people all the time, or so the saying goes, but what I&#8217;ve found even more interesting is how the critical community over at RT has leaped to defend the film&#8217;s honor.  The <em>New York Press&#8217;</em> Armond White, who didn&#8217;t care much for <em>WALL-E</em> either, <a href="http://www.nypress.com/article-19876-the-way-of-pixarism.html" target="blank">picked <em>Up</em> to pieces</a>, calling it &#8220;sentimental&#8221; and a &#8220;rip-off.&#8221;  <em>The Wall Street Journal&#8217;s</em> Joe Morgenstern lobbed in <a href="http://online.wsj.com/article/SB124226358415817813.html" target="blank">the second rotten grenade</a>, writing that &#8220;I admired the film much more than I enjoyed it.&#8221;  Subsequently, <a href="http://www.rottentomatoes.com/m/up/comments.php?reviewid=1823374" target="blank">White</a> and <a href="http://www.rottentomatoes.com/m/up/comments.php?reviewid=1823364" target="blank">Morgenstern</a> were drawn and quartered in the comments section at RT; dismissed as heartless villians bent on ruining <em>Up</em>&#8217;s grand reception.<br />
<span id="more-3159"></span><br />
I can relate to the minority (re)viewpoint these reviewers hold.  I thought <em>WALL-E</em> was burdened by a bolt-on, preachy plot, and when compared to other Pixar films like <em>Toy Story 2</em> and <em>The Incredibles</em>, it just didn&#8217;t stack up. <img src="http://www.lineboil.com/images/pxr-up02.jpg" class=right />This stance of of mine draws some pretty fierce looks from the faithful, who defend Pixar&#8217;s honor with rare conviction.</p>
<p>Admittedly, I hold <em>WALL-E</em> up against the legendary library of previous Pixar films, not against the uneven mess that greets us at Blockbuster.  And I&#8217;m not alone. At a recent <em>Up</em> screening, I heard several camps listing off where this lastest film ranks amongst Pixar&#8217;s historical output (I place it 4th, by the way). Few, if any, studios&#8217; libraries are vetted in this same way.  &#8220;That&#8217;s the best Dimension Films pic in years!&#8221; or &#8220;Probably the second best Sony Picture Classic biopic in a decade&#8221;; these lists don&#8217;t really exist (okay, perhaps Lucas Films and Disney Feature Animation). It appears as though we hold Pixar to a higher standard &#8211; like family.  We expect only the best, and blindly leap to protect our kin from criticism, seeing the situation through a less-than-objective lens. </p>
<p>With 24 hours until it&#8217;s release, <em>Up</em> floats around 96% at RottenTomatoes, which is exactly<a href="http://www.rottentomatoes.com/m/wall_e/" target="blank"> what <em>WALL-E</em> tallied</a> in 2008, putting it in the <a href="http://www.rottentomatoes.com/top/bestofrt_year.php?year=2008" target="blank">top 20 best reviewed movies</a> of the year.  So I won&#8217;t shed a tear for Pete Docter and his co-director Bob Peterson, who are probably still glowing from their rockstar reception at Cannes. And they surely don&#8217;t need to defend their film from the critics &#8211; the other critics will apparently do that for them.</p>
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		<title>Planktoon Prepares CBO For McDonald&#8217;s</title>
		<link>http://lineboil.com/2009/04/planktoon-prepares-cbo-for-mcdonalds/</link>
		<comments>http://lineboil.com/2009/04/planktoon-prepares-cbo-for-mcdonalds/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:47:43 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[2D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Planktoon]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=2541</guid>
		<description><![CDATA[Not satisfied with a simple BLT, McDonald&#8217;s has gone and created their own acronym sandwich&#8230;. the CBO.  Sounds like Chief Burger Officer to me, but it actually stands for Chicken, Bacon, and Onion.  To help promote the new sandwich in countries like Switzerland, France and the Czech Republic, McDonalds teamed up with DDB [...]]]></description>
			<content:encoded><![CDATA[<p>Not satisfied with a simple BLT, <a href="http://www.cbo.ch/" target="blank">McDonald&#8217;s</a> has gone and created their own acronym sandwich&#8230;. the CBO.  Sounds like <em>Chief Burger Officer</em> to me, but it actually stands for <strong>C</strong>hicken, <strong>B</strong>acon, and <strong>O</strong>nion.  To help promote the new sandwich in countries like Switzerland, France and the Czech Republic, McDonalds teamed up with <a href="http://www.ddb.cz/" target="blank">DDB Prague</a> and director Wolfberg at <a href="http://www.stillking.com" target="blank">Stillking Films</a> to create a <a href="http://www.cbo.ch/" target="blank">website</a> and this stylish, sci-fi TV spot, titled <em>Heavenly Steak</em>:</p>
<p><center><br /><img src="http://lineboil.com/flv/mcdonalds/mcdonalds-cbo-thumb.jpg" alt="media" /><br />
</center></p>
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		<title>How To Pitch An Animated TV Series</title>
		<link>http://lineboil.com/2009/03/how-to-pitch-an-animated-tv-series/</link>
		<comments>http://lineboil.com/2009/03/how-to-pitch-an-animated-tv-series/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 18:52:42 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=2068</guid>
		<description><![CDATA[BY MICHAEL VOGEL
Long before I was an animation executive, I was just an animation dork with a ton of ideas and a vague idea of the types of shows I would like to create one day. Like most people who make their way out to the West Coast, I started putting the ideas together and [...]]]></description>
			<content:encoded><![CDATA[<p><H3>BY MICHAEL VOGEL</H3></p>
<p>Long before I was an animation executive, I was just an animation dork with a ton of ideas and a vague idea of the types of shows I would like to create one day. Like most people who make their way out to the West Coast, I started putting the ideas together and planning my eventual takeover of the whole animation industry. Recently, I went back through some boxes and found some of my old pitches&#8230; and was truly horrified. NOT because the concepts were silly, NOT because the art was bad and NOT because nobody in a million years would ever go for a project like the ones in the box marked &#8220;Ideas.&#8221; </p>
<div class="caption right">
<img src="http://www.lineboil.com/images/pitching-greg-franklin02.jpg" alt="Pitching by Greg Franklin" title="Pitching by Greg Franklin"><br />
<center>illustration by <a href="http://sixpointharness.com/">Greg Franklin</a></center></div>
<p>No, I was horrified because I clearly had NO IDEA what I was doing or how to put together a solid pitch. </p>
<p>After sitting on the other side of the desk for a few years and hearing A LOT of pitches, I’ve gotten pretty good at figuring out what makes a solid pitch and what makes a pitch&#8230; well, NOT so solid. Now let’s be clear here: I’m not talking about what makes a great idea. We could all argue for hours about character, story structure and what we classify as “good,” (I spent a few hours recently arguing with a friend about why <em>Goonies</em> is a modern day classic &#8211; how is that even a debate?!!?) But outside of the subjective world of taste, there are certain things that you can do to hone your pitching skills so that, regardless of the perceived “quality of your concept,” you have done everything in your power to make your pitch show off all the best aspects of your idea while making YOU look like a total animation badass who is on top of his or her game.  </p>
<p>So without further ado, here we go. A list of concrete things you should definitely be aware of when prepping an animated pitch:<br />
<span id="more-2068"></span><br />
<H3>CHARACTER! CHARACTER! CHARACTER!</H3><br />
This is probably the single BIGGEST thing that everyone claims to “get” but very rarely gets expressed when pitching. The focal point of your entire pitch should be built around your main character. Who he or she is, how do they see the world, what do they want/need. There seems to be a tendency, ESPECIALLY in the no boundaries world of animation, to lay out the entire universe right off the bat. But the truth is, that it doesn’t matter how many galactic armies there are, or what the history of the royal family is, or how the zombies managed to become the dominant species on the planet if there isn’t a main character to latch on to first. Start your pitch with the character, introduce them, talk about the way they see the world, and let the world naturally be explained from there.  </p>
<p><H3>ARTWORK</H3><br />
One of the questions I regularly field is “Do I need to have artwork?” The simple answer is this: if the artwork is world-class, then go for it, if not, PLEASE don’t. The bottom line is that a great story is a great story. You don’t NEED artwork to sell it. But if you happen to be a great character designer, or know a great artist then it’s definitely going to help you. Conversely, artwork that doesn’t look professional, or artwork that isn’t exactly what you want the show to look like, can actually hurt a great pitch. Here&#8217;s a way to test your artwork &#8211; looking at potential designs, can you see those, exactly as they are, on television? If so, they’re probably good enough. If not, I would consider losing them. What IS a good idea is to be able to articulate how you see the show. Is it traditional animation? CG? Flash? What shows out there have a look and style that fit what you are envisioning? If you, as the creator, can articulate the art of your show, that’s the thing that will really help you.  </p>
<p><H3>KNOW WHAT YOU WANT</H3><br />
It’s usually a good sign when an executive asks how you see your role on the show. It means they like the idea enough to start entertaining the possibility of working with you and want to get a sense of what they’re in for. The worst thing you can say is that you want to “do a little of everything.” That job doesn’t exist. So know your strengths, and know how you fit into the production hierarchy. Are you an artist? Do you want to design the characters? Are you a writer? Do you want to story edit? Or are you just an idea factory? Maybe you&#8217;re a producer who wants to be teamed with a kick ass writer and a director? Do the homework, know the positions that fit your personal skill set and be ready to say exactly where you see yourself on the show.  </p>
<p><H3>LENGTH OF THE PITCH/WHAT TO COVER</H3><br />
I had a teacher in middle school who, whenever asked how long a paper should be, would respond, “As long as a dress.  It just needs to cover all the important parts.” That pretty much sums it up. There is no standard rule for what you need to cover, and depending on how big your idea is, there may be lots of stuff to discuss. But I would work hard on honing your pitch and knowing exactly what needs to be told and when. Practice it. Pitch it to your friends. Get their thoughts. It can be painful or feel weird, but it works. You don’t want to be stumbling over stuff and then bust out with the dreaded “Oh! One thing I forgot to say earlier was&#8230;”  </p>
<p>You are the storyteller and the executives are your captive audience.  You want to make sure that your performance is a winner. As I said before, you want to start with the main character, but then it’s up to you. Does that lead into the other characters and then a description of the world? Or do you go into the world and meet the rest of your cast along the way? Is there a pilot or premise story that needs to be covered? Or is it a new and random adventure each week?  Regardless, the thing you want to end with is&#8230;</p>
<p><H3>EPISODE IDEAS</H3><br />
Every TV executive wants a show that is going to run 100 episodes or more, so it&#8217;s up to you to explain what the characters are gonna do each week. I personally recommend having two fairly fleshed out stories. With this plan &#8211; we get to see all of the main characters in action and how they react to certain situations. In the end, the executive across the table will get a general sense of the world. But make sure you pick story ideas that really underscore everything you just said about your characters. If the main character wants to be famous, then that’s what he or she should be trying to do. </p>
<p>That said, I&#8217;d also come equipped with maybe six back-up stories &#8211; episodes that aren’t as fleshed out but illustrate all of the different ideas the show can explore. These shouldn’t be more than a few sentences and each should give just a taste of what can happen. </p>
<p><H3>BE AN EXPERT</H3><br />
I have a friend who is a successful working actress. But there was a time when should couldn&#8217;t book a single job. Then she started watching all the shows she wanted to be on and studied how the characters were dressed. She started wearing similar outfits to auditions and BAM &#8211; she’s all over TV. Same goes for animation. If you are pitching the NEXT big animated show you had better know what the CURRENT big animated shows are. Know what is working and what isn’t, but more importantly know what you like and what you don’t and be ready to talk about it.  You would be amazed at how an intelligent and informed discussion about the current state of animation can wow an audience into thinking you are the next big thing in the biz.  </p>
<p><H3>CONFIDENCE IS KEY</H3><br />
This may sound like the cheesy, rah-rah “you can do it” part, but it is actually one of the most essential parts of your pitch &#8211; if you walk into an office looking like you don’t absolutely know that you belong there, you’ve already started to lose the room.  If you are giving off the vibe that you are wasting everyone’s time and that you aren’t sure if your idea is any good, every other person in the room is going to pick up on that. However, if you walk in knowing that you LOVE your idea, regardless of what anyone else thinks, people will be more than willing to listen. Here are the two big secrets to remember: A) Every executive WANTS every pitch to rock and we WANT to be amazed, and B) none of us have any special ability that makes us any more of an expert on story than you. So if someone doesn’t like your idea &#8211; so what. If you love it, then sell the hell out of it and find someone who agrees!</p>
<p><em>Michael Vogel is currently the Director of Animated Programming for <a href="http://www.sonypictures.com/tv/">Sony Pictures Television</a>, but has been a geek all of his life. He grew up watching cartoons and reading comic books and just never really stopped. Now he gets to do it for a living and couldn’t be happier. </em></p>
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