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	<title>Lineboil &#187; Commentary</title>
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	<link>http://lineboil.com</link>
	<description>A daily bowl of hot animation</description>
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		<title>Framestore Bites Into Shark-Filled Snickers Spot</title>
		<link>http://lineboil.com/2011/01/framestore-bites-into-shark-filled-snickers-spot/</link>
		<comments>http://lineboil.com/2011/01/framestore-bites-into-shark-filled-snickers-spot/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 17:35:28 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[CGI]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Framestore]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=8276</guid>
		<description><![CDATA[The creative folks at Framestore, handled the CG animation in this new, funny spot for Snickers, titled Focus Group.]]></description>
			<content:encoded><![CDATA[<p>The creative folks at <a href="http://www.framestore.com/" target="blank">Framestore</a>, handled the CG animation in this new, funny spot for Snickers, titled <em>Focus Group</em>.  </p>
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		<slash:comments>0</slash:comments>
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		<title>Cube Creative Team Rolls Out Pepsi Green</title>
		<link>http://lineboil.com/2010/11/cube-creative-team-rolls-out-pepsi-green/</link>
		<comments>http://lineboil.com/2010/11/cube-creative-team-rolls-out-pepsi-green/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 17:23:19 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[2D]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Cube]]></category>
		<category><![CDATA[France]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=8091</guid>
		<description><![CDATA[By way of Cube Creative in Paris, Wassim Boutaleb J and Amélie Falière directed this spot for Pepsi Green, which I believe is a fictional product (or is it?). Jérémy Guiter and Matthieu Gaillard helped on the animation front. This is titled The Right Wave:]]></description>
			<content:encoded><![CDATA[<p>By way of <a href="http://www.cube-creative.fr/" target="blank">Cube Creative</a> in Paris, Wassim Boutaleb J and Amélie Falière directed this spot for Pepsi Green, which I believe is a fictional product (<a href="http://iamthan.com/tag/pepsi-green/" target="blank">or is it?</a>). Jérémy Guiter and Matthieu Gaillard helped on the animation front. This is titled <em>The Right Wave</em>:</p>
<p><iframe src="http://player.vimeo.com/video/16921793?portrait=0" width="425" height="239" frameborder="0"></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://lineboil.com/2010/11/cube-creative-team-rolls-out-pepsi-green/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Stop Motion Fruity Pebbles Spot</title>
		<link>http://lineboil.com/2010/09/stop-motion-fruity-pebbles-spot/</link>
		<comments>http://lineboil.com/2010/09/stop-motion-fruity-pebbles-spot/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 14:58:11 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Stop-motion]]></category>
		<category><![CDATA[Bent Image Lab]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=7726</guid>
		<description><![CDATA[Here&#8217;s the latest animated Fruity Pebbles spot, which has begun airing on the telly box. I believe this stop-motion ad was directed by Rob Shaw at Bent Image Lab. The spot uses the tag line Rocks Your Whole Mouth. No matching videos]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the latest animated Fruity Pebbles spot, which has begun airing on the telly box.  I believe this stop-motion ad was directed by <a href="http://www.sirrobrob.com/" target="blank">Rob Shaw</a> at <a href="http://bentimagelab.com" target="blank">Bent Image Lab</a>.  The spot uses the tag line <em>Rocks Your Whole Mouth</em>.</p>
<p><center>No matching videos</center> </p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Thoughts On the 2010 CalArts Producer&#8217;s Show</title>
		<link>http://lineboil.com/2010/06/thoughts-on-the-2010-calarts-producers-show/</link>
		<comments>http://lineboil.com/2010/06/thoughts-on-the-2010-calarts-producers-show/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:28:07 +0000</pubDate>
		<dc:creator>Brendan</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[CalArts]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=7038</guid>
		<description><![CDATA[by Brendan Burch After dialing up Martha Baxton to get a ticket, I was asked if I would be attending last month’s CalArts Producer’s Show as “an alumnus” or as “a studio representative.” Either would’ve been the truth, as I’m a proud graduate of the Character Animation School, but for the last 7 years I’ve [...]]]></description>
			<content:encoded><![CDATA[<h3>by Brendan Burch</h3>
<p>After dialing up Martha Baxton to get a ticket, I was asked if I would be attending last month’s <a href="http://calarts.edu/" target="blank">CalArts</a> Producer’s Show as “an alumnus” or as “a studio representative.”  <img src="http://www.lineboil.com/images/calarts-logo.jpg" alt="CalArts" class=right />Either would’ve been the truth, as I’m a proud graduate of the Character Animation School, but for the last 7 years I’ve been heading up <a href="http://sixpointharness.com/" target="blank">Six Point Harness Studios</a> in Hollywood.  After considering my options, I decided to attend as a “studio rep” that night, and in hindsight, I’m glad I did. I doubt that was a proud night for any CalArts alumni.</p>
<p>I’ve got some new projects coming up, so I was attending primarily to find artists.  After a long day of work, I was tired (as I&#8217;m sure many of the DreamWorks, Disney and Fox representatives were as well), and I wasn’t thrilled to see that the event had started late.  Once things got underway, there were programming issues with nearly everyone on stage; notes were lost, the presenting order wasn&#8217;t followed, the department director was chewing gum, and a stream of CalArts-themed inside jokes were presented to an audience comprised of animation professionals.  Not a great start.<br />
<span id="more-7038"></span><br />
After the show (which included some excellent animation, I might add), I went outside to search for some prospective hires.  Struggling, I asked a student for some help in finding one of his classmates.  He proceeded to scream out the student’s name and then gave me a disrespectful and vague description of his classmate.  Could be one bad egg spoiling the bunch, but it was yet another knock on the whole evening. </p>
<p>Don’t get me wrong.  I’m not a CalArts hater. My intention here is to offer “tough love.”  I have very fond memories of the school and what I learned there has served as the cornerstone of my career.  But my hope is that the faculty will step up and take future screenings and outward-facing events more seriously; respecting the time attendees have carved out to visit with their students.  My other wish is that the students, who have earned a reputation for not being able to “play well with others,” might show a little more humility as they embark on their career path.</p>
<p>More over – remember that the event isn’t titled “The Student’s Show” – it’s “The Producer’s Show,” and you’re welcoming prospective employers into your lives, with the intention of building lasting relationships.  </p>
<p>So, next year, when the faculty is asking attendees if they’re coming as “alumni” or “studio reps,” I suggest they also ask the students if they’re attending as “amateurs” or “professionals.”</p>
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		<slash:comments>1</slash:comments>
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		<title>Droga5 Adds Brock Lee Into the Recipe For Blur</title>
		<link>http://lineboil.com/2010/06/droga5-adds-brock-lee-into-the-recipe-for-blur/</link>
		<comments>http://lineboil.com/2010/06/droga5-adds-brock-lee-into-the-recipe-for-blur/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:47:08 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[CGI]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Droga5]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=7026</guid>
		<description><![CDATA[Meet Brock Lee (brocc-oli? get it?), a video game drive who isn&#8217;t satisfied with his lot in life. He stars in this new spot for Activision&#8217;s Blur driving game. The effort was led by Droga5 and directed by Darren Walsh.]]></description>
			<content:encoded><![CDATA[<p>Meet Brock Lee (brocc-oli?  get it?), a video game drive who isn&#8217;t satisfied with his lot in life.  He stars in this new spot for Activision&#8217;s <a href="http://www.blurgame.com/" target="blank"><em>Blur</em></a> driving game. The effort was led by <a href="http://www.droga5.com/" target="blank">Droga5</a> and directed by Darren Walsh.</p>
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		<slash:comments>0</slash:comments>
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		<title>In Remembrance of Roy E. Disney</title>
		<link>http://lineboil.com/2009/12/in-remembrance-of-roy-e-disney/</link>
		<comments>http://lineboil.com/2009/12/in-remembrance-of-roy-e-disney/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 23:44:07 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Disney]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=5709</guid>
		<description><![CDATA[In the mid-90s I was working at The Walt Disney Company as an assistant. I actually held that title 3 different times on the Burbank lot, but the most rewarding experience was working alongside Dan Wolf. At the time, Dan was the speechwriter for a number of the senior executives at the company, including then-CEO [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.lineboil.com/images/ry-dsney.jpg" class=right />In the mid-90s I was working at The Walt Disney Company as an assistant.  I actually held that title 3 different times on the Burbank lot, but the most rewarding experience was working alongside <a href="http://lonewolfwriting.com/">Dan Wolf</a>.  At the time, Dan was the speechwriter for a number of the senior executives at the company, including then-CEO Michael Eisner and Roy E. Disney, who passed away yesterday.  As a go-between and support person, my understanding of Roy was witnessed by way of Dan&#8217;s thorough process; interviewing Roy, exchanging notes and often accompanying him to the speaking event.  On occasion, I worked directly with Roy, and in those rare moments, he lived up to everything I&#8217;d heard about him (see below). Roy was thoughtful, humble and full of immense passion for Disney animation and the medium as a whole. Dan remains a close friend of mine, and he was in touch with Roy in his final days.  He sent me a few comments that we&#8217;d like to share with you:</p>
<blockquote><p>I worked with Roy Disney for 20 years.  Perhaps the most remarkable thing about the man is that everything that’s being written about him is true.  He really was shy and unassuming, but very determined once crossed.  He really did save Disney animation and, in doing so, saved animation as an art form.  He really did have Walt Disney tell him the story of Pinocchio sitting on his bed when he had chicken pox.  And he really did care, passionately, about all things Disney, something he insisted was much more than a “brand,” but a proud name that stood for “family” and “quality.” </p>
<p>Roy’s death truly marks the end of an era&#8230; and the end of the link to an earlier era.  He was the one person who was close to the first golden age of animation and was key to the creation of the second golden age.  His passing is painful for anyone who loves animation, and especially painful for anyone who had the privilege of talking to the one person for whom Uncle Walt was truly Uncle Walt. &#8212; Dan Wolf</p></blockquote>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>4 Months in &#8217;09 &#8211; A Feast of Animated Features</title>
		<link>http://lineboil.com/2009/09/4-months-in-09-a-feast-of-animated-features/</link>
		<comments>http://lineboil.com/2009/09/4-months-in-09-a-feast-of-animated-features/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:00:41 +0000</pubDate>
		<dc:creator>Keith</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[9]]></category>
		<category><![CDATA[A Christmas Carol]]></category>
		<category><![CDATA[Alvin and the Chipmunks]]></category>
		<category><![CDATA[Astro Boy]]></category>
		<category><![CDATA[Cloudy]]></category>
		<category><![CDATA[Fantastic Mr. Fox]]></category>
		<category><![CDATA[Planet 51]]></category>
		<category><![CDATA[Princess and the Frog]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=4463</guid>
		<description><![CDATA[By Keith Staskiewicz The season of animation is upon us. The hotly-anticipated new feature 9, not to be confused with the upcoming musical Nine nor the German negative “Nein!” arrived yesterday in theaters on 9/9/09, making it the most numerologically apt release date since the June 6, 2006 unleashing of the Omen remake. And after [...]]]></description>
			<content:encoded><![CDATA[<h2>By Keith Staskiewicz</h2>
<p>The season of animation is upon us. The hotly-anticipated new feature <em>9</em>, not to be confused with the upcoming musical <em>Nine</em> nor the German negative “Nein!” arrived yesterday in theaters on 9/9/09, making it the most numerologically apt release date since the June 6, 2006 unleashing of the Omen remake. </p>
<p>And after <em>9</em>, the deluge.  From now until the end of the year we’ll be seeing an unprecedented avalanche of animation hitting mainstream American cinemas, and one that demonstrates just how many formats can huddle in under the medium’s single umbrella. We’ll see a not-so-classic adaptation of a much-adapted classic, an eagerly awaited return to form, the ambitious realization of a long-gestated original vision, and a live-action auteur’s first foray into animation, among many others, brought to us via CGI, stop-motion, traditional hand-drawn cel, and the latest performance-capture technology. It’s a good time for animation fans.</p>
<h2>9</h2>
<p><strong>Focus Features and Starz Animation<br />
September 9</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0007_9.jpg" class=right />In between putting finishing touches on orcs and trolls for the <em>Lord of the Rings</em> at Peter Jackson’s famed Weta Workshop, <a href="http://www.shaneacker.com/">Shane Acker</a> worked for over four years on a short film that would eventually be nominated for an Academy Award in 2005. Now, another four years later, his meticulously imagined world of ragdoll protagonists, apocalyptic malaise and an entire mechanical ecosystem of things that go bump in the night, is coming to the big screen. <a href="http://www.filminfocus.com/focusfeatures/film/9/">9</a> is produced by Tim Burton, a man who also likes his fairy tales on the darker side, and Timur Bekmambetov of <em>Wanted</em> fame, and features the voices of Elijah Wood, Jennifer Connelly, Christopher Plummer and John C. Reilly. Expanding on the mythology established in the 11-minute short and giving vocal cords to the once silent characters, Acker follows nine sentient dolls as they try to unravel their own existence as well as the terrible fate that has befallen humanity, both of which might be tied together in what Acker has dubbed “a Geppetto/Oppenheimer figure.” </p>
<p>Expect the film to be dark and genuinely scary. I had the opportunity to speak with Acker a number of months ago and he emphasized his desire to lend the film a genuine aura of fear and peril: “What I’m trying to evoke here is fairy tales, the real ones. They were moral tales and there needed to be severe consequences to teach those lessons. (In) some of these animated films nowadays, you don’t feel like there are any stakes. It’s set up so much as a series of gags. You don’t really feel the nature of the threat. But I tried to make that threat present in 9.” The TV ads have warned that 9 is “definitely not your little brother’s animated movie,” which sucks for my little brother, because he, like myself, thinks it looks totally badass.</p>
<p><center><object width="425" height="260"><param name="movie" value="http://www.traileraddict.com/emd/13417"></param><param name="allowscriptaccess" value="always"><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.traileraddict.com/emd/13417" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="transparent" width="425" height="260" allowFullScreen="true"></embed></object></center><br />
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<h2>CLOUDY WITH A CHANCE OF MEATBALLS</h2>
<p><strong>Sony Pictures Animation<br />
September 18</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_cloudy.jpg" class=right />The following week, we trade in <em>9</em>’s muted tones and shades of black for J-ELLO greens and spaghetti sauce reds, and instead of the ash of a nuclear winter falling from the sky, we have meatballs. <em><a href="http://www.cloudywithachanceofmeatballs.com/">Cloudy with a Chance of Meatballs</a></em> is another in a series of films stretching a much-loved, but pamphlet-thin, children’s book into a full-fledged feature. SNL stalwart Bill Hader voices a zany but less-than-respected inventor who succeeds in transforming everyday precipitation into food, leading to a sharp decline in world hunger but a marked increase in the number of giant pancake-related deaths. The film also features the voices of James Caan, Anna Faris and Bruce Campbell, as well as music by Devo co-founder Mark Mothersbaugh, who also scored the upcoming <em>Fantastic Mr. Fox</em>.</p>
<p><center><object width="425" height="265"><param name="movie" value="http://www.youtube.com/v/Bpvfp3X0dWU&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Bpvfp3X0dWU&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="265"></embed></object></center></p>
<h2>ASTRO BOY</h2>
<p><strong>Summit and Imagi Animation Studios<br />
October 23</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0006_astro boy.jpg" class=right /><a href="http://www.astroboy-themovie.com/">Astro Boy</a> has come a long way since his black-and-white origins. For instance, now, during dialogue scenes, he can move parts of his body other than his mouth. The pointy-haired Japanese icon is on its way back thanks to <a href="http://www.imagius.com">Imagi Animation Studios</a>, the Hong Kong-based company responsible for another update on a classic, <em>TMNT</em>. The film features voice work from Freddie Highmore, Kristin Bell, Bill Nighy, and Nicholas Cage as Astro Boy’s creator Doctor Tenma. And the best thing is, since it’s animated, we won’t have to see Cage’s hair.</p>
<p><center><object width="425" height="285"><param name="movie" value="http://www.traileraddict.com/emd/13171"></param><param name="allowscriptaccess" value="always"><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.traileraddict.com/emd/13171" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="transparent" width="425" height="285" allowFullScreen="true"></embed></object></center></p>
<h2>A CHRISTMAS CAROL</h2>
<p><strong>Disney and ImageMovers Digital<br />
November 6</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0005_xmas carol.jpg" class=right />Robert Zemeckis has got his hands on a classic work of literature that somehow, amazingly, has never been adapted into a film. It’s called <em><a href="http://disneydvd.disney.go.com/a-christmas-carol.html">A Christmas Carol</a></em>, by Charles Dickens, and apparently it’s just been sitting on the shelf of history gathering dust, waiting for someone to finally put it to celluloid.<br />
Ok, so maybe it’s been done a couple (thousand) times already. But this time it’s with Jim Carrey instead of Alastair Sims, Bill Murray or a bunch of Muppets. It also co-stars Jim Carrey, Jim Carrey, Jim Carrey, and Gary Oldman. Through the magic of Zemeckis’ performance-capture technology, Carrey will be playing not only the timelessly tightfisted Scrooge, but all three ghosts who teach him the true meaning of Christmas (well, except all that Jesus stuff.) Also, in an interesting move, it appears that Oldman will be playing, among other characters, Tiny Tim. That popping sound is the WTF cortex of your brain short-circuiting. But on the positive side, it seems that Zemeckis’ tech has gotten better, and we may no longer have to fear our nighttime visions of sugar plums being invaded by the frightening blank-faced unreality of robo-Tom Hanks from <em>The Polar Express</em>.</p>
<p><center><object width="425" height="222"><param name="movie" value="http://www.traileraddict.com/emd/11041"></param><param name="allowscriptaccess" value="always"><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.traileraddict.com/emd/11041" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="transparent" width="425" height="222" allowFullScreen="true"></embed></object> </center></p>
<h2>PLANET 51</h2>
<p><strong>Tristar and Ilion Animation Studios<br />
November 20</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0004_planet 51.jpg" class=right />The idea of human beings playing the role of the alien invaders is well-used: from this year’s <em>Battle for Terra</em>, to the upcoming <em>Avatar</em> (from what I can tell), all the way back to that classic <em>Twilight Zone</em> episode with Agnes Moorehead. And now it’s being played for laughs in the Anglo-Spanish collaboration <a href="http://www.planet51.com/"><em>Planet 51</em></a>. When an astronaut from Earth, played by Dwayne Johnson and not The Rock, thank you very much, lands on the idyllic titular planet he discovers an entire civilization of picket fences and aproned mothers seemingly modeled off of old episodes of <em>Leave it to Beaver</em>. The film also stars Jessica Biel, Justin Long and John Cleese.</p>
<p><center><object width="425" height="265"><param name="movie" value="http://www.youtube.com/v/jvDmaOH0aq0&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jvDmaOH0aq0&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="265"></embed></object></center></p>
<h2>FANTASTIC MR. FOX</h2>
<p><strong>Fox Animation Studios<br />
November 25</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0003_fantastic mr fox.jpg" class=right />At some point you might have thought to yourself that director Wes Anderson’s painstakingly constructed aesthetic and color-coded characters would fit in nicely into the world of animation, and someone must have told him that too, because he’s adapting his distinctive talents to a new format in <a href="http://www.fantasticmrfoxmovie.com/" target="blank"><em>Fantastic Mr. Fox</em></a>. Coming from one of the few yet-unadapted Roald Dahl books, <em>Fox</em> features the voices of George Clooney and Meryl Streep, as well as those of Anderson veterans Bill Murray, Jason Schwartzman and Owen Wilson. It was originally conceived as a joint venture with Henry Selick, who instead went on to make this year’s stop-motion gold standard <em>Coraline</em>. Judging by the trailer, it appears that Anderson’s humor will remain as dry as a bone, although I’m slightly worried by the fact that the animation looks a bit like a taxidermist’s fever dream. In any case, it’s exciting to see a well-established director stepping outside of his comfort zone to blend his artistic mentality with the unique offerings of animation.</p>
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<h2>THE PRINCESS AND THE FROG</h2>
<p><strong>Walt Disney Animation Studios<br />
December 11</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0002_princess and frog.jpg" class=right />It seems like an eternity since we saw the last 2D Disney movie, but it’s only been five years. Well, longer since the last good 2D Disney movie. I’ve got my fingers crossed for <em><a href="http://disney.go.com/disneypictures/princessandthefrog/">The Princess and the Frog</a></em>, despite the fact that the production has had its fair share of controversy, manufactured and otherwise. Tiana is the newest addition to the Disney Princess stable, and the first African-American one, which is great, albeit somewhat sad that it took nearly 70 years to get to here from the shuck-and-jive crows in <em>Dumbo</em>. Along the way there’s been a flurry of anxiety over ensuring that everything is handled correctly: Tiana’s original name, Maddy, was changed over worries that it was unbecoming to Disney royalty and too close to “Mammy;” there was fear that her position as a maid would be racially demeaning, despite the fact that it was the same occupation held by Snow White, the Whitest of Them All; and there was even worry <a href="http://www.nytimes.com/2009/05/31/fashion/31disney.html" target="blank">by some</a> that the choice of New Orleans as a setting was “insensitive.” But the production survived all this as well as a change in songwriters (Alan Menken was dropped in favor of the slurred N’awlins drawl of Randy Newman) and we’ll finally be able to see it in wide-release on December 11th, and a few weeks earlier if your lucky enough to live in New York or Los Angeles. All I can say is thank you John Lasseter for fashioning some glasses for those myopic Disney execs who ok-ed the closing of the traditional animation division years ago. A fan cannot live on CGI alone.</p>
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<h2>AVATAR</h2>
<p><strong>Fox and Lightstorm Entertainment<br />
December 18</strong></p>
<p><img src="http://www.lineboil.com/images/2009-features-_0001_avatar.jpg" class=right />What can I say about <em>Avatar</em>, James Cameron’s long-awaited, uber-hyped vehicle, that hasn’t already been said? Well, nothing that wouldn’t be completely made up. Everyone who is in the film-making industry seems to think that this is going to be the technological revolution that Cameron touts it to be, and everyone I’ve spoken to outside the industry seems to think it looks a bit like watching your little brother play his new Xbox game. But judgment should be withheld until we can see it in its entirety and in any case it raises an interesting question: should this be considered animation? If more and more film-makers continue down this path (as Spielberg appears to be with his <em>Tintin</em> film) it might become increasingly difficult to distinguish between live-action and animation; heck the definition of “movie” might even need to be rewritten. Guillermo del Toro <a href="http://www.wired.com/entertainment/hollywood/magazine/17-06/mf_deltoro?currentPage=2" target="blank">seems to think</a> that films will be interactive experiences before long, kind of like a grand-scale choose-your-own adventure book. Maybe cinema as we know it will be as outdated as magic boxes and zoetropes in a few decades. But let’s not get ahead of ourselves: maybe we should wait to see whether <em>Avatar’s</em> oversized Smurfs are really all they’re cracked up to be. </p>
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<h2>ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL</h2>
<p><strong>Fox and Rhythm &#038; Hues<br />
December 25</strong></p>
<p>I believe this one is pretty much self-explanatory.</p>
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		<title>Punga Taps Animated Coca-Cola Campaign</title>
		<link>http://lineboil.com/2009/08/punga-taps-animated-coca-cola-campaign/</link>
		<comments>http://lineboil.com/2009/08/punga-taps-animated-coca-cola-campaign/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 16:45:27 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Punga]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=4263</guid>
		<description><![CDATA[This spot for Coca-Cola was directed by Punga&#8217;s Tomi Dieguez, the spot integrates CG animation with live action footage. The Madrid-based agency Sra. Rushmore oversaw the production of the ad, which is titled Wrestler.]]></description>
			<content:encoded><![CDATA[<p>This spot for Coca-Cola was directed by <a href="http://www.punga.tv/" target="blank">Punga&#8217;s</a> Tomi Dieguez, the spot integrates CG animation with live action footage.  The Madrid-based agency <a href="http://www.srarushmore.com/" target="blank">Sra. Rushmore</a> oversaw the production of the ad, which is titled <em>Wrestler</em>.</p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/oQImp_ba5wQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/oQImp_ba5wQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center></p>
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		<title>Who Dares To Vote Down Up?</title>
		<link>http://lineboil.com/2009/05/who-dares-to-vote-down-up/</link>
		<comments>http://lineboil.com/2009/05/who-dares-to-vote-down-up/#comments</comments>
		<pubDate>Thu, 28 May 2009 15:42:03 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[Up]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=3159</guid>
		<description><![CDATA[For a while there, Up was basking in perfect &#8220;freshness,&#8221; holding steady at 100% over at RottenTomatoes.com. But with 2 negative reviews submitted, a little air has leaked from the balloon. You can&#8217;t please all the people all the time, or so the saying goes, but what I&#8217;ve found even more interesting is how the [...]]]></description>
			<content:encoded><![CDATA[<p>For a while there, <em><a href="http://disney.go.com/disneypictures/up/">Up</a></em> was basking in perfect &#8220;freshness,&#8221; holding steady at 100% over at <a href="http://www.nypress.com/article-19876-the-way-of-pixarism.html" target="blank">RottenTomatoes.com</a>.  <img src="http://www.lineboil.com/images/pxr-up01.jpg" class=right />But with 2 negative reviews submitted, a little air has leaked from the balloon. You can&#8217;t please all the people all the time, or so the saying goes, but what I&#8217;ve found even more interesting is how the critical community over at RT has leaped to defend the film&#8217;s honor.  The <em>New York Press&#8217;</em> Armond White, who didn&#8217;t care much for <em>WALL-E</em> either, <a href="http://www.nypress.com/article-19876-the-way-of-pixarism.html" target="blank">picked <em>Up</em> to pieces</a>, calling it &#8220;sentimental&#8221; and a &#8220;rip-off.&#8221;  <em>The Wall Street Journal&#8217;s</em> Joe Morgenstern lobbed in <a href="http://online.wsj.com/article/SB124226358415817813.html" target="blank">the second rotten grenade</a>, writing that &#8220;I admired the film much more than I enjoyed it.&#8221;  Subsequently, <a href="http://www.rottentomatoes.com/m/up/comments.php?reviewid=1823374" target="blank">White</a> and <a href="http://www.rottentomatoes.com/m/up/comments.php?reviewid=1823364" target="blank">Morgenstern</a> were drawn and quartered in the comments section at RT; dismissed as heartless villians bent on ruining <em>Up</em>&#8216;s grand reception.<br />
<span id="more-3159"></span><br />
I can relate to the minority (re)viewpoint these reviewers hold.  I thought <em>WALL-E</em> was burdened by a bolt-on, preachy plot, and when compared to other Pixar films like <em>Toy Story 2</em> and <em>The Incredibles</em>, it just didn&#8217;t stack up. <img src="http://www.lineboil.com/images/pxr-up02.jpg" class=right />This stance of of mine draws some pretty fierce looks from the faithful, who defend Pixar&#8217;s honor with rare conviction.</p>
<p>Admittedly, I hold <em>WALL-E</em> up against the legendary library of previous Pixar films, not against the uneven mess that greets us at Blockbuster.  And I&#8217;m not alone. At a recent <em>Up</em> screening, I heard several camps listing off where this lastest film ranks amongst Pixar&#8217;s historical output (I place it 4th, by the way). Few, if any, studios&#8217; libraries are vetted in this same way.  &#8220;That&#8217;s the best Dimension Films pic in years!&#8221; or &#8220;Probably the second best Sony Picture Classic biopic in a decade&#8221;; these lists don&#8217;t really exist (okay, perhaps Lucas Films and Disney Feature Animation). It appears as though we hold Pixar to a higher standard &#8211; like family.  We expect only the best, and blindly leap to protect our kin from criticism, seeing the situation through a less-than-objective lens. </p>
<p>With 24 hours until it&#8217;s release, <em>Up</em> floats around 96% at RottenTomatoes, which is exactly<a href="http://www.rottentomatoes.com/m/wall_e/" target="blank"> what <em>WALL-E</em> tallied</a> in 2008, putting it in the <a href="http://www.rottentomatoes.com/top/bestofrt_year.php?year=2008" target="blank">top 20 best reviewed movies</a> of the year.  So I won&#8217;t shed a tear for Pete Docter and his co-director Bob Peterson, who are probably still glowing from their rockstar reception at Cannes. And they surely don&#8217;t need to defend their film from the critics &#8211; the other critics will apparently do that for them.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Planktoon Prepares CBO For McDonald&#8217;s</title>
		<link>http://lineboil.com/2009/04/planktoon-prepares-cbo-for-mcdonalds/</link>
		<comments>http://lineboil.com/2009/04/planktoon-prepares-cbo-for-mcdonalds/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:47:43 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[2D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Planktoon]]></category>

		<guid isPermaLink="false">http://lineboil.com/?p=2541</guid>
		<description><![CDATA[Not satisfied with a simple BLT, McDonald&#8217;s has gone and created their own acronym sandwich&#8230;. the CBO. Sounds like Chief Burger Officer to me, but it actually stands for Chicken, Bacon, and Onion. To help promote the new sandwich in countries like Switzerland, France and the Czech Republic, McDonalds teamed up with DDB Prague and [...]]]></description>
			<content:encoded><![CDATA[<p>Not satisfied with a simple BLT, <a href="http://www.cbo.ch/" target="blank">McDonald&#8217;s</a> has gone and created their own acronym sandwich&#8230;. the CBO.  Sounds like <em>Chief Burger Officer</em> to me, but it actually stands for <strong>C</strong>hicken, <strong>B</strong>acon, and <strong>O</strong>nion.  To help promote the new sandwich in countries like Switzerland, France and the Czech Republic, McDonalds teamed up with <a href="http://www.ddb.cz/" target="blank">DDB Prague</a> and director Wolfberg at <a href="http://www.stillking.com" target="blank">Stillking Films</a> to create a <a href="http://www.cbo.ch/" target="blank">website</a> and this stylish, sci-fi TV spot, titled <em>Heavenly Steak</em>:</p>
<p><center><br /><img src="http://lineboil.com/flv/mcdonalds/mcdonalds-cbo-thumb.jpg" alt="media" /><br />
</center></p>
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