Mr. Burns, the sinister CEO on The Simpsons, has been hired on by Coca-Cola for an upcoming animated Super Bowl spot. The :60 second ad, titled Hard Times, features Burns at the nadir of his economic collapse. The piece was brought to life by Film Roman and Gracie Films.
Over on Coca-Cola’s Facebook page, you can see a brief preview of the spot if you send a virtual gift to a friend. Subsequently, Coke will donate $1 to the Boys & Girls Clubs for each gift sent.
