I always enjoy seeing how various entertainment projects are marketed in different counries. Take, for instance, the upcoming CG feature Astro Boy (in theaters October 23). The Japanese trailer doesn’t appear to include one gag, focusing mainly on heroism, valor and fighting, while the US version includes prat falls, butt guns and a silly robot dog. Also, you’ll see that Ham Egg, the cruel circus manager, appears only in the Japanese version, while the producers may have assumed he seemed out of place in this futuristic world to US audiences (or at least figured us Yankees aren’t familiar enough with the backstory to miss him).
The Japanese trailer:
and here’s the latest US trailer:
Lots of emotion in the Japanese trailer, tool. Also, better title: “Atom.”