EA Games’ much anticipated game The Sims 3 arrived this week, and who better to help ring in this gaming society but Smith & Foulkes from Nexus Productions? They’ve created 2 spots, one of which you can see below, that illustrate the god-like power this game offers us. What I also found interesting is that this ad is essentially Machinima, as Smith & Foulkes used the in-game software to create the spots. The agency leading the project was Wieden & Kennedy, Portland. Here’s Lollipop:
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