Coraline opened in theaters this past weekend to better-than-expected results, netting nearly $17 million from only 2,300 theaters. This surprise is in no small part due to Wieden+Kennedy, who have masterminded a fantastic promotional effort for Focus Features and LAIKA, the studio behind the stop-motion film. Check out the boxes they sent out to 50 select bloggers, and then watch this banner ad starring Bobinsky, Coraline’s colorful Russian neighbor.
Then lay your eyes on some of the W+K photos from the Portland premiere. If you haven’t had enough, go read the Lineboil review of the film.
