Following up on their inventive work for the X Games last year, Superfad has created this 2009 spot, titled The Spark, for the upcoming Winter X Games, which start on January 22nd. It’s a mix of live-action, 3D, illustration and stop-motion. Like last year, this is a collaboration between Superfad and The Martin Agency, but this year they had help from Aarting on the animation front.
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